Vol.
16, No. 11, February 17, 2000 Issue
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Flying
scared?
By Joe Kleinsasser
Fatal car accidents
occur all the time. But one fatal airline accident, like the recent
Alaska Airlines crash, grabs the headlines and gets our attention.
Just how big
of an effect does a dramatic and high profile accident have on the
flying public?
Dean Headley,
associate professor of marketing and co-author of the national Airline
Quality Rating, says people may think twice before flying after
a major airline accident, but their behavior isnt likely to
change. They probably will continue to fly.
"The longer
an accident lingers in the public eye without a definite cause,
the greater the effect will be on the public," says Headley.
Psychologist
Don Nance, director of the Counseling and Testing Center, agrees
that an accident affects most of us only temporarily.
"Accidents
typically do not change our airline travel behavior. If we flew
before, we fly now. If we didnt fly before, were reinforced
for not flying. We fly though with a little bit more anxiety for
awhile," Nance says.
Statistically
there are far more motor vehicle accidents than airplane accidents,
and many more people die from car accidents than airplane crashes.
However, logic alone wont cure everyones fear of flying.
Nance says flying
creates some fear because we sense that were not in control
of the situation.
"When we
drive we have a sense of control, even though cars are statistically
more dangerous than flying."
So whats
a person to do?
Nance says there
are several ways to deal with a fear of flying. One is to distract
yourself. Use headphones or do something that focuses your attention
on something else.
"Another
way to overcome your fear of flying is to keep reminding yourself
of why youre traveling. Most of us travel for family, for
friends and for business all of which are important and are
good reasons to be in the air," he says.
Finally, Nance
says you can acknowledge your fear of flying. Then determine not
to let that fear interfere with your life.
In any event,
remember, "the most dangerous part of a trip is the drive to
and from the airport," says Headley.
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