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DESCRIPTION:Rhatigan Student Center, Room 203\nJamie Simpson, VP of Marketing, Meritrust will discuss how Meritrust went about changing the name and logo of a credit union that has had the same name for over 70 years? Jamie Simpson will guide you through Meritrust   s rebranding process from choosing colors, to communicating with customers, to selecting a new name. Lunch will be provided to the first 50 students in attendance.\n\nFor more information, visit www.wichita.edu/barton
SUMMARY:Business Week 2011: Rebranding-From Boeing Wichita Credit Union to Meritrust
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