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DESCRIPTION:Practical Entrepreneur Training Tools: \n\nMarch 22, 2013 - Consumer Behavior: Analyzing the Decision Making Process - Ms. Dotty Harpool\nDo you ever wonder why consumers buy the brands and products that they do?  Consumers all follow a specific decision making process when they buy products.  By understanding how consumers think, you can be ready to introduce your product into the buying process.  Topics will include:\n\n•Stages of the consumer decision making process\n•How friends, family, and media affect the decisions consumers make\n•How consumers process information and use information to make decisions\n•What really motivates consumers to make a purchase?
SUMMARY:Practical Entrepreneur Training Tools: Consumer Behavior: Analyzing the Decision Making Process
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