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PRODID:-//Microsoft Corporation//Outlook 10.0 MIMEDIR//EN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART:20130322T123000
DTEND:20130322T153000
LOCATION:Devlin Hall
DESCRIPTION:Location: Devlin Hall\n\nJoin us for a presentation titled, "Consumer Behavior: Analyzing the Decision Making Process" by Ms. Dotty Harpool.\n\nDo you ever wonder why consumers buy the brands and products that they do? Consumers follow a specific decision-making process when they buy products. By understanding how consumers think, you can be ready to introduce your product into the buying process. The topics that will be discussed include:\n\n- Stages of the consumer decision-making process\n- How friends, family and media affect the decisions consumers make\n- How consumers process information and use information to make decisions\n- What really motivates consumers to make a purchase?\n\nFor more information, contact the Center for Entrepreneurship at (316) 978-3000 or email wendy.veatch@wichita.edu.\nOpen to the public.\nSponsored by: Center for Entrepreneurship
SUMMARY:Practical Entrepreneur Training Tools: Consumer Behavior: Analyzing the Decision Making Process
PRIORITY:5
CLASS:PUBLIC
ACTION:DISPLAY
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