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Business Week 2011: Rebranding-From Boeing Wichita Credit Union to Meritrust

Note:
THIS EVENT HAS ALREADY PASSED
Event Date:Monday, March 07, 2011
Event Time:12:30 PM - 1:45 PM

Rhatigan Student Center, Room 203
Jamie Simpson, VP of Marketing, Meritrust will discuss how Meritrust went about changing the name and logo of a credit union that has had the same name for over 70 years? Jamie Simpson will guide you through Meritrust s rebranding process from choosing colors, to communicating with customers, to selecting a new name. Lunch will be provided to the first 50 students in attendance.

For more information, visit www.wichita.edu/barton

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