Branding-Define Your Essence. Many believe that a brand is a firm's most valuable asset. Creating a strong identity for a product can contribute to the long term success of any organization. This workshop will provide participants an introduction to developing and maintaining a strong brand. This session is $35.00, $5.00 for WSU students, and includes lunch. Each session will be held at the Center for Entrepreneurship, Devlin Hall, WSU.For more information, please visit www.wichita.edu/PE.