 |  | Practical Entrepreneur Training Tools:
March 22, 2013 - Consumer Behavior: Analyzing the Decision Making Process - Ms. Dotty Harpool
Do you ever wonder why consumers buy the brands and products that they do? Consumers all follow a specific decision making process when they buy products. By understanding how consumers think, you can be ready to introduce your product into the buying process. Topics will include:
•Stages of the consumer decision making process
•How friends, family, and media affect the decisions consumers make
•How consumers process information and use information to make decisions
•What really motivates consumers to make a purchase? |
