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Practical Entrepreneur

GUERRILLA MARKETING AND BOOTSTRAP MARKETING - Don Hackett

Marketing does not have to be the traditional corporate stereotype of large advertising budgets supporting your sales efforts. Innovation in this process can be effective and one of the approaches that has become more popular is Guerilla Marketing. In this strategy, military tactics are applied to your marketing effort in an attempt to be more effective and efficient with your marketing dollars. This workshop will illustrate basic components of this strategy for application to your firm’s marketing efforts.



Wichita State Campus
Devlin Hall 010
11:00am-2:00pm