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Practical Entrepreneur

PRODUCT INNOVATION AND DEVELOPMENT - J. Christian Broberg

Sustainable growth and profitability are dependent upon innovation. To successfully create innovative products however requires understanding and managing a complex set of interdependent factors spanning internal capabilities, market risk, market opportunities, and customer preferences. This workshop explores the innovation and product development process providing tools to effectively manage and develop new products. Specifically, this workshop will address the following topics:
• How to create innovative products based upon customer needs.
• The success factors and roadblocks in the new product development process.
• How leaders can effectively manage the new product development process.



Wichita State Campus
Devlin Hall 010
11:00am-2:00pm