The following is an excerpt from the June 18 issue of The Wichita Eagle. Dean Headley, a Wichita State University associate professor of marketing and entrepreneurship, contributed to the article.
Fighting for every sale
Jun 18, 2009 3:25 PM | Print
The downturn in the business jet market has cost thousands of jobs in the Wichita area since layoffs started late last year, more than 11,000 jobs in all at the three general aviation manufacturers.
Manufacturers are tweaking and changing marketing strategies in response to the downturn.
Companies must sharpen their background work and knowledge of their customers, said Dean Headley, a Wichita State University associate professor of marketing and entrepreneurship.
"You always have to know your customer, but in tough times, you've got to know them even better and what you can offer... that fulfills their needs or fulfills those particular emotional buttons," Headley said.
Temporary office relocations
WSU makes case for special funding priorities
Revisions made to parking plan
High School Guest Program offering $500 scholarships
Collaboration to benefit WSU students
Kleinhenz to speak at economic outlook conference
Wichita State police lend helping hand
WSU Foundation welcomes two new leaders
Wichita has 'secret source' of IT talent
WSU School of Nursing benefits from grant
Multi-disciplinary field study
WSU Foundation finishes strong year
WSU director to speak on racial profiling
WSU research uses all types of people
Shuttle system adds new stops
Permits to be required to park on main campus
WSU names new director of AEGD program
WSU reorganizes admin structure
WSU, WuShock logo at IndyCar Series
WSU camps introduce youth to engineering
WSU hosting ACT Prep Workshop
Wichita State welcomes FarmHouse fraternity to campus
WSU to host forums for returning adults
'Forty Years/Forty Stories' at WSU museum