The following is an excerpt from the June 18 issue of The Wichita Eagle. Dean Headley, a Wichita State University associate professor of marketing and entrepreneurship, contributed to the article.
Fighting for every sale
Jun 18, 2009 3:25 PM | Print
The downturn in the business jet market has cost thousands of jobs in the Wichita area since layoffs started late last year, more than 11,000 jobs in all at the three general aviation manufacturers.
Manufacturers are tweaking and changing marketing strategies in response to the downturn.
Companies must sharpen their background work and knowledge of their customers, said Dean Headley, a Wichita State University associate professor of marketing and entrepreneurship.
"You always have to know your customer, but in tough times, you've got to know them even better and what you can offer... that fulfills their needs or fulfills those particular emotional buttons," Headley said.
Open house planned for WSU's OneStop
Innovation helps WSU School of Nursing reach students
Golf course to close at Wichita State
WSU expansion will support job growth, innovation
WSU's Barton School gets new interim dean
Ulrich Museum Fall Opening Reception
Grant goes to KCEE
WSU School of Nursing one of 100 schools chosen
STEMpact2020 gets coordinator
Claycomb named as WSU Ventures director
WSU students study, perform opera in Italy
New ballistics lab started by Wichita State's NIAR
Bibb makes Health Professions her new home
New go-to-resource available for WSU students