The following is an excerpt from the June 18 issue of The Wichita Eagle. Dean Headley, a Wichita State University associate professor of marketing and entrepreneurship, contributed to the article.
Fighting for every sale
Jun 18, 2009 3:25 PM | Print
The downturn in the business jet market has cost thousands of jobs in the Wichita area since layoffs started late last year, more than 11,000 jobs in all at the three general aviation manufacturers.
Manufacturers are tweaking and changing marketing strategies in response to the downturn.
Companies must sharpen their background work and knowledge of their customers, said Dean Headley, a Wichita State University associate professor of marketing and entrepreneurship.
"You always have to know your customer, but in tough times, you've got to know them even better and what you can offer... that fulfills their needs or fulfills those particular emotional buttons," Headley said.
Hands-on experience at Beechcraft benefits WSU students
Residence hall set for fall 2014 completion
Weems' research documents African American business
WSU's Play Therapy Center is a leader in Kansas
Elliott School students head for Flint Hills for stories
CEDBR releases June leading, current indices for Wichita
Summer choir to present program
GoShockers: Todd Butler named head baseball coach
New WSU police chief Sara Morris
Five students did their part
'Bring Your Own Telescope'
Rowing team earns awards
Top honor goes to WSU Foundation
Wichita State names new faculty athletic rep
Northwest H.S. grad receives WSU humanities scholarship
Morris assumes new role at Wichita State
WSU names interim dean for health professions college
Heldman named acting director of entrepreneurship center
Wichita State names Lefever-Davis interim dean
WSU professor's career started with his past
SHRM Foundation scholarship recipient
Wichita Home School wins Frontier Trails BEST
New debate format should help voters
ACT prep workshop set for Oct. 13
Saturn and things that aren't comets