The following is an excerpt from the June 18 issue of The Wichita Eagle. Dean Headley, a Wichita State University associate professor of marketing and entrepreneurship, contributed to the article.
Fighting for every sale
Jun 18, 2009 3:25 PM | Print
The downturn in the business jet market has cost thousands of jobs in the Wichita area since layoffs started late last year, more than 11,000 jobs in all at the three general aviation manufacturers.
Manufacturers are tweaking and changing marketing strategies in response to the downturn.
Companies must sharpen their background work and knowledge of their customers, said Dean Headley, a Wichita State University associate professor of marketing and entrepreneurship.
"You always have to know your customer, but in tough times, you've got to know them even better and what you can offer... that fulfills their needs or fulfills those particular emotional buttons," Headley said.
Report shows Wichita State grads doing well
WSU students help the homeless
WSU students work on campus construction projects
WSU School of Nursing offers RN-BSN program
Historic bookcase returns to Wichita State
WSU professors seek input on study
Elliott School honors outstanding alums
WSU's Sigma Xi wins Chapter Award
Linwood Sexton Scholarship award winner
Wichita State physical education educator honored
New partner for WSU's tech cluster
KSBDC and PTAC offer free seminar
Russell named director for new center
WSU Nerd Union hosts LARP event
More K-12 schools teach engineering
Psychology professor, Children's Champion
Virgin America still No. 1 airline
'Forty Years/Forty Stories' at WSU museum
February/March 2014 Academe at Wichita State
See a virtual walk-through of Shocker Hall
Wichita high schoolers win WSU Jabara Scholarships