By Carolyn Shaw, Associate Vice President for Strategic Enrollment Management
Goal 1 Foster a culture of enrollment growth
Everyone has a role to play in recruiting students and helping them be successful
once they arrive, inside the classroom and out. This includes both faculty and staff
in supporting offices. The pandemic has forced everyone to engage at a whole new
level to promote student success in these challenging times. These efforts are at
the core of our SEM plan.
A growing number of faculty across campus are deeply engaged in advancing enrollment
initiatives through our Faculty Fellows programs. These include work in recruitment,
retention, orientation, diversity, service-learning, and other areas.
Goal 2 Increase enrollment of degree seeking underserved student populations
We have been successfully growing our underserved student population in recent years
(see blue line in graph) but faced a decline this year linked to an overall decline
in enrollments. We saw a slight decrease as well when looking specifically at underserved
First Time in College students (see yellow bars in graph)
We did, however, see a 7.4% increase in Hispanic students enrolled in our master’s
programs, contributing to the third largest Hispanic population in the university’s
Overall, underrepresented minorities make up 20.3% of our undergraduate, degree-seeking
Recruitment and Retention Tips:
Help foster a culture of enrollment growth through social media: Share / Re-tweet
WSU content and amplify our outreach. WSU employees are influential recruiters when
we share university successes with others in our social network.
To Instructional Design and Access (IDA) for creating over 1,000 hours of instructional
training on 88 different topics (videos and remote workshops) with more than 15,000
views since March 2020. Their support of our faculty is exceptional.
To the CARE Team and the Student Health and Wellness staff for creating new resources
to promote mental health and continuing to provide strong support for our students
in new and creative ways through remote and in-person options.
To Housing and Residence Life for shifting the way they operate to create hybrid communities
where student programming is primarily remote, while still connecting residents via
one-on-one connections and some small group gatherings. This is in addition to caring
for students who have been required to quarantine or isolate and helping Student Health
Services follow protocols.
To Student Involvement for continuing to find ways for students to connect and engage
and reduce the sense of isolation in a world with so much online content.