Barton Business Connection

Barton Research Connection - Summer 2016

Culture and
Entrepreneurial Ventures

Professors John Perry and Masud Chand explore whether cultural factors influence individuals investment in new ventures.

» Read More


The Relationship Between
Reputation and Equity

Professor Anthony May's research on reputation, differentiation, and pricing in U.S. Equity Underwriting.

» Read More

Stock Crashing

Bad News Leads to
Company Stock Crashes

Professors Rodney D. Boehme and Anthony D. May study tail risks in equity markets.

» Read More


Does Easy Access Lead
to Higher Real Estate Prices?

Watch Professor Stan Longhofer summarize his research on whether easier access leads to impact on commerical real estate sale prices.

» Read More

Online Chat

Using Online Chat to Retain Customers

Professor David Xu examines how
technology-facilitated chat, such as instant messaging, allows a firm's customer service employees to interact with customers.

» Read More


NFL Draft Research Cited
in the Wall Street Journal

The Wall Street Journal recently cited research by Barton School Economics Professors Dr. Jodi Pelkowski and Dr. Philip Hersch.

» Read More

The Barton Research Connection shares Barton School faculty research with the business community. To share your questions or to unsubscribe from the newsletter, please contact Dotty Harpool, director of student and community initiatives and marketing lecturer at W. Frank Barton School of Business, at

» W. Frank Barton School of Business Home