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WHAT IS E-LAUNCH

The Center for Entrepreneurship wants to nurture and support ideas/concepts/products that you would like to pursue moving into the marketplace.
E-Launch fosters entrepreneurial activity, leading to the commercialization of ideas. Utilizing the lean startup approach, this training will start you on the development of your business model. Through an interactive process, participants will learn to clearly conceptualize how the product or service can provide real value to customers. Participants will be shown how to validate their value proposition with customers and other stakeholders.

Avoid spectacular failures in execution by learning before you launch, not after.

E-Launch

Next Session to Be Announced

Congratulations to those who participated in the Summer 2021
E-Launch!

Email Nancy Kersenbrock with questions at nancy.kersenbrock@wichita.edu

Overview of E-Launch Training

Turn your initial hypothesis about your market and customer into facts
Determine whether your start-up's value proposition matches the customer segment you intend to target
Determine if there is a market that wants your product/service - do you have a product/market fit
Report findings with updated value proposition based on customer interviews
Mentors from industry provide invaluable expertise and guidance

“After 45 years in businesses, this is the first program to REQUIRE customer interviews – invaluable!”

- Dale Winetroub, NOWsystem Inc.

Kansas City, Kansas

“We would highly recommend the E-Launch Program. It’s been transformative for the development of our company and customer discovery.”

- A.J. Mellott, Ronawk

Olathe, Kansas

Here to assist in your entrepreneurial journey.

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