Consumer behavior is topic of next workshop Consumer behavior is topic of next workshop

The next Practical Entrepreneur Training Tools workshop is "Consumer Behavior: Analyzing the Decision Making Process" by Dotty Harpool from 12:30-3:30 p.m. Friday, March 22, in Devlin Hall. The cost is $45. Call to register at 978-3000.

Do you ever wonder why consumers buy the brands and products that they do? Topics will include:

- Stages of the consumer decision making process
- How friends, family and media affect the decision consumers make
- How consumers process information and use information to make decisions
- What really motivates consumers to make a purchase?