Super Bowl ads are a high risk/high reward venture Super Bowl ads are a high risk/high reward venture

Go to http://www.wichita.edu/newsline to get the current Wichita State University Newsline. If you cannot access the Newsline at the Web address above, contact Joe Kleinsasser at (316) 978-3013 or joe.kleinsasser@wichita.edu. Newsline cuts may be edited to suit your needs. Here's the Wichita State University Newsline tentative schedule.

Super Bowl ads are a high risk/high reward venture

9 a.m. Tuesday, Jan. 27, until further notice

This topic features five sound bites and one voice wrap.

Is advertising in the Super Bowl good business? Clearly advertisers who are willing to spend $3 million on a 30-second commercial think so. Wichita State University marketing professor Stephen Porter looks at some of the pros and cons of advertising during the Super Bowl.

If you have additional questions for Stephen Porter after listening to the WSU Newsline, please contact him at (316) 978-7105 or stephen.porter@wichita.edu.

Note: An archive of Newsline topics for the past year is available online at http://www.wichita.edu/newsline.