Distinguished Alumni Speaker to present 'The Lure of Color' Distinguished Alumni Speaker to present 'The Lure of Color'

WSU alumna Lynessa Rico, founder and president of Bright Consumer Consulting, a Chicago-based consumer behavior and marketing research firm, will present "The Lure of Color," at 6 p.m. Thursday, May 5, in the Sudermann Room, Eugene M. Hughes Metropolitan Complex. The talk is in conjunction with the WSU Distinguished Alumni Speaker Series. To purchase tickets and make reservations, go to http://www.wichita.edu/j/?4742.

Rico knows a lot about color. Not just the colors themselves, but how color and color combinations influence our subconscious consumer purchase decisions -- how color can drive sales.

Rico, who holds degrees in business administration, marketing and management, from Wichita State and a doctorate in business psychology from the Chicago School of Professional Psychology, uses her business and color savvy to educate marketers, designers and innovation teams at a number of companies, including Redbox, Groupon and Victoria's Secret, about trends in consumer behavior and how best to optimize strategic color decisions in product development and marketing efforts.

With 14 years of richly hued experience as a business development pro, Rico has research interests in color preference, consumer behavior, behavioral economics, sensory marketing and personality types. Rico is an avid long-distance runner who loves watching musical theater. She lives in Chicago with her daughter and three cats.

Her favorite color? Purple.