WSU alumna Lynessa Rico, founder and president of Bright Consumer Consulting, a Chicago-based consumer behavior and marketing research firm, will present "The Lure of Color," at 6 p.m. Thursday, May 5, in the Sudermann Room, Hughes Metropolitan Complex. The talk is in conjunction with the WSU Distinguished Alumni Speaker Series. To purchase tickets and make reservations, go to http://www.wichita.edu/j/?4742. Please RSVP by Wednesday, April 27. For more information, go to http://www.wichita.edu/thisis/wsunews/cnews/?cnid=20955