Virtually all university offices rely on email as their primary communication channel, yet most students receive such a barrage of emails from the university that they begin to ignore your messages, leading to academic consequences. We will discuss how universities have transformed their communication approach to reach more students and improve student outcomes at a Strategic Enrollment Management workshop from noon-1 p.m. Friday, March 10, in the Marcus Welcome Center. During this session, we will share strategies, scripting, and email templates that advisors have found highly effective for promoting desired student actions both via email and in person. RSPVs are required using the myWSU portal. Look for "EAB - SSC Presentation RSVP" in the Employee Training channel on the Faculty/Staff tab.