In 2013, officials at Wichita State University set out to expand its online degree profile, targeting six programs to pilot for increased exposure through distance learning. Through an existing relationship with learning management software provider Blackboard, the school embarked on an ambitious digital marketing plan that in several months increased applications to the programs by more than 117 percent and doubled enrollment to more than 400 students. Go to http://www.wichita.edu/j/?5614 for the rest of the story.
