Porcaro featured as expert in Inside Higher Ed Porcaro featured as expert in Inside Higher Ed

Mark Porcaro was used as a subject matter expert in an article titled "Marketing Strategies in Overdrive," for Inside Higher Ed.

Porcaro said Wichita State's biggest and most effective ad spend is on paid search, and that the institution buys narrowly focused search terms. "The large schools -- Western Governors, Southern New Hampshire, Phoenix -- they will buy big terms like 'online bachelor's degree,'" he said. "We'll bid on really specific terms, such as 'online degrees in Kansas.'"

To see the complete article, go to http://www.wichita.edu/j/?5919