'Capitalize on the Web'

The next Practical Entrepreneur Training Tools workshop is "Capitalize on the Web" with James Mock from 11 a.m.-2 p.m. Friday, May 7, in Devlin Hall. The cost is $15 for students and $35 for the general public. Register online at http://www.wichita.edu/PE or call 978-3000.

This workshop will review the following:
- Your business online and developing or enhancing your website.
- A website is just the foundation: How to market your business online.
- SEO, SEM, PPC, CPM, Organic, Local Search, Analytics: You know what all this is, right?
- Social media: Is it right for my business, or just my friends?
- E-mail marketing, text, video, chat, blogs, ecommerce: What else, what next?
- How much will all this cost? How do I budget? What do I look for?

Check out our upcoming programs at http://www.cfe.wichita.edu.