Learn how to create an effective advertising effort

Do you ever find yourself frantically thinking, "I have to run an ad!"? Are you often disappointed when you spend time and money putting the word out, but get little feedback or response? Learn the building blocks of a successful advertising strategy in a free University Relations-sponsored seminar, "Creating an Effective Advertising Effort, Step by Step," by Lori Bower, instructor in the Elliott School of Communication and Chicago advertising strategy veteran, from 9:30-11 a.m. Tuesday, March 1, in 203 RSC. Amy Schafer from University Relations will share a cheat sheet of not only the items covered in the session, but also how to take advantage of resources offered by WSU. RSVP for this event via e-mail to mercedes.shoemaker@wichita.edu. For more information about this and other workshops, go to http://wichita.edu/urworkshops.