David Kamerer, visiting professor in the Elliott School of Communication at Wichita State University, wrote an article for the Dec. 18 edition of The Wichita Eagle.
Illuminati Karate, a Web developer in Raleigh, N.C., found a quick way to make a tidy profit. The company snapped up an expired Web domain for $10 and resold it for a profit of $34,990.
The domain? GeorgeWBushLibrary.com. The library's online vendor, Yuma Solutions, had let the domain expire. And Yuma should have known better. It initially bought the domain for $3,000 - from yet another squatter.
Welcome to the wild world of online identity, where seemingly anyone can appropriate a brand's name. Don't think it can happen to your company?