David Eads joined the Tournament of Roses® as Executive Director/Chief Executive Officer in February, 2017. The Tournament of Roses is a non-profit, volunteer organization that brings people together through the Rose Parade® and Rose Bowl Game® creating America's New Year Celebration®. Eads leads a year-round staff of 35 professionals and provides a strategic vision in community relations, finance, marketing and communications, membership services, parade and game operations, procurement and facilities, and strategic partnerships.

Together with the staff, Eads supports the 935 volunteer members of the Tournament of Roses Association. He works with the Executive Committee and members to fulfill the mission of the Tournament by creating premiere events and providing meaningful experiences to enrich the lives of people and organizations.

Before joining the Tournament, David held senior executive roles at the Los Angeles Area Chamber of Commerce since 2000, overseeing public policy, membership development, programs and events, marketing and communications, global initiatives, leadership programs, facilities management, finance, IT, administration and human resources.

Prior to his move to Los Angeles in 2000, Eads served as the executive vice president of the Wichita Convention and Visitors Bureau in Wichita, Kansas. During his 13 years with the Bureau, Eads managed and directed the sales and marketing programs of the Bureau, coordinated the development of the Greater Wichita Area Sports Commission, and opened the city's first visitor information center.

Eads earned a Bachelor's of Business Administration degree in marketing and his M.B.A. from Wichita State University in Wichita, Kansas.