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Degree Map

Fairmount College of Liberal Arts and Sciences

BA in Communication: Integrated Marketing Emphasis (2026 - 2027)

1st year
Fall Semester Fall Hours Spring Semester Spring Hours
ENGL 101 College English I 1 010 3 ENGL 102 College English II 1 010 3
MATH 131: Contemporary Mathematics 1 030 3 COMM 111 Public Speaking 1 020 3
Gen Ed First-Year Seminar 070 3 Gen Ed Social and Behavioral Science Course 050 3
Gen Ed Arts and Humanities Course 060 3 COMM 206 Introduction to Multimedia 3 3
Introductory World Language Course 3 Beginning I World Language Course 3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 1st year: 30

2nd year
Fall Semester Fall Hours Spring Semester Spring Hours
Gen Ed Social and Behavioral Science Course 050 3 Open Elective 3
Gen Ed Natural and Physical Science Course 3 040 4-5 Gen Ed Elective Course 070 3
COMM 205 Visual Technologies 3 COMM 324 Integrated Marketing Comm 3
COMM 301 Writing for the Mass Audience 3 3 COMM 350 Comm Strategy for Mass Audience 3 3
Beginning II World Language Course 3 Intermediate World Language Course 3 3
Fall Total Hours 16-17 Spring Total Hours 15

Total hours for 2nd year: 31-32

3rd year
Fall Semester Fall Hours Spring Semester Spring Hours
COMM 325 Speaking in Business 3 3 COMM 502, COMM 525 or COMM 526 3
COMM 430 or 530 3 3 COMM Elective 300+ 3
COMM 450 IMC Strategy 3 LAS Cultural Literacy Competency Course 3 3
LAS Civic Responsibility Competency Course 3 3 Open Elective 3
Open Elective 3 Open Elective 3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 3rd year: 30

4th year
Fall Semester Fall Hours Spring Semester Spring Hours
COMM 502, COMM 525 or COMM 526 3 COMM 626 IMC Campaigns 3
COMM Elective 300+ 3 COMM 631 Hist and Theor Issues in Comm 060 3
LAS Elective 300+ 3 LAS Elective 300+ 3
Open Elective 300+ 3 Open Elective 3
Open Elective 3 Open Elective 1-2
Fall Total Hours 15 Spring Total Hours 13-14

Total hours for 4th year: 28-29

Hours needed to complete the degree: 120

  1. C- or higher required
  2. Overall and major GPA of 2.5 required
  3. LAS Competency requirements may be met with elective, general education, or major courses. Please consult your LAS Advisor.

Systemwide General Education (SGE) Key

  • 010 English
  • 020 Communications
  • 030 Math/Statistics
  • 040 Natural and Physical Science
  • 050 Social and Behavioral Science
  • 060 Arts and Humanities
  • 070 Institutionally Designated