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Degree Map

W. Frank Barton School of Business

BBA in Marketing — Digital Marketing Emphasis (2026 - 2027)

1st year
Fall Semester Fall Hours Spring Semester Spring Hours
ENGL 101: College English I 010 3 ENGL 102: College English II 010 3
COMM 111: Public Speaking 020 3 Arts & Humanities Gen Ed 060 3
MATH 111: College Algebra 030 3 Natural & Physical Science Gen Ed 040 4
BADM 100: Exploring the World of Business 3 ECON 231: Introductory Business Statistics 3
BADM 162: Business Software: Excel 1 ECON 232: Statistical Software Applications for Business 1
First Year Seminar or Open Elective 1 3
Fall Total Hours 16 Spring Total Hours 14

Total hours for 1st year: 30

2nd year
Fall Semester Fall Hours Spring Semester Spring Hours
MKT 300: Marketing 6 3 MKT 403: Marketing Research 3
ENTR 310: The Entrepreneurial Experience 050 3 MKT 405: Consumer Behavior 3
ACCT 210: Financial Accounting 3 ACCT 220: Managerial Accounting 3
ECON 201: Principles of Macroeconomics 050 3 ECON 202: Principles of Microeconomics 070 3
Arts & Humanities Gen Ed 060 3 Open Elective 2 3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 2nd year: 30

3rd year
Fall Semester Fall Hours Spring Semester Spring Hours
MKT 710: Digital Marketing 3 Marketing Major Elective 4 3
MKT 750B: Website Strategy and Development 3 MGMT 360: Principles of Management 3
MKT 406: Marketing Research II 3 DS 350: Operations Management 3
FIN 340: Financial Management - Fundamental Valuation Analysis 3 Open Elective 2 3
Open Elective 2 3 Open Elective 2 3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 3rd year: 30

4th year
Fall Semester Fall Hours Spring Semester Spring Hours
MKT 690J: Social Media Marketing 3 MKT 609: Strategic Marketing Management 5 3
IB 333: International Business 070 3 MGMT 681: Strategic Management 5 3
BLAW 431: Legal Environment of Business 3 MIS 395: Management Information Systems 3
Open Elective 2 3 Open Elective 2 3
Open Elective 2 3 Open Elective 2 3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 4th year: 30

Hours needed to complete the degree: 120

  1. All incoming freshman are required to take one First-Year Seminar as part of their General Education program. Students who are exempt from First-Year Seminar requirements may take an additional open elective.
  2. Open electives are any course, in any subject that are at least numbered 100 or above and are not courses that have been previously completed.
  3. Natural & Physical Science Gen Ed must include lab
  4. Major Electives: Choose One: MKT 607, MKT 690I, or ENTR 453
  5. Taken in Last Semester
  6. MKT 300 minimum grade C+
  7. Arts & Humanities Gen Ed must be in two different subjects

Systemwide General Education (SGE) Key

  • 010 English
  • 020 Communications
  • 030 Math/Statistics
  • 040 Natural and Physical Science
  • 050 Social and Behavioral Science
  • 060 Arts and Humanities
  • 070 Institutionally Designated