Overview
Dr. Lisa Parcell is an Associate Professor in the Elliott School of Communication and the Graduate Coordinator of the Communication Master's Program. She is also the Co-Director of The Research Partnership, a marketing research agency that is part of the Elliott School of Communication.
Dr. Parcell teaches courses in integrated marketing communication, communication history and strategic communication. Her main research area is the area of media history, particularly the promotion of American food products between 1880-1960. Recent research focused on Pillsbury and Gold Medal Flours, Hershey's chocolate, Fleischmann's yeast, and PET milk.
Other ongoing research explores the history of public relations and its development as a profession. In addition, Dr. Parcell is the co-editor of American Journalism: A History of Its Principles and Practices, has published two book chapters and presented over 25 papers at state and national conferences.
Before coming to WSU, Dr. Parcell worked as a public relations professional for the Sierra Club, Georgia Tech Research Institute, and PACERS, Alabama’s Small Schools Cooperative.
Between 2001 and 2007 she was Associate Director of WSU-LINK, a community engagement effort charged with facilitating partnerships between WSU and the local community.