PDF
…were way out
of his price range. He eventually settled on
purchasing a souvenir hockey puck, but he left
the arena confused as to why a t-shirt at a
department store costs less than twenty bucks,
but at the arena they cost significantly more,
and why some people got free shirts while most
others didn’t.
Dr. Andy Gillentine, director of the sport…
https://www.wichita.edu/academics/education/Sport_Management/documents/2009_1_jan_feb_smgt.pdf