PDF
…(e.g., internship, study abroad, student
research, thesis work)
Completion of an advising “contract”
Application for scholarship, tuition assistance program, etc.
©2015 The Advisory Board Company • eab.com
3
List of Common Campaign Metrics
(Continued)
Student Outcomes
Term-over-term or year-over-year retention
Program or academic area retention…
https://www.wichita.edu/services/strategic_communications/_documents/eab_measuring-campaign-effectiveness-toolkit.pdf