PDF
…San Francisco, CA, August 2017.
Seth Cockrell, Clay Voorhees, Douglas Hughes, and Roger Calantone, “Managing the Salesforce through Product Harm Crises:
The Dark Side of Customer Orientation,” presented at the 2017 Organizational Frontline Research Symposium, Orlando, FL,
February 2017.
Seth Cockrell, Roger Calantone, and Clay Voorhees, “Kicking…
https://www.wichita.edu/academics/business/marketing/_documents/Cockrell.pdf