PDF
…in a positive learning environment combining both theory and practice.
Good Reads
On the Ball, written by
David Carter and Darren
Rovell, is a book about how
business people can learn
from sport managers. Carter
is well-known sport marketing expert, and Rovell is the
sport business writer for
espn.com, so the book is
chock full of sport-specific examples…
https://www.wichita.edu/academics/education/Sport_Management/documents/2004_1_jan_smgt.pdf