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…receive, but instead a cost analysis of the exposure generated by WSU’s run. It is an estimation
of what the university would have to pay in advertising costs to receive a similar level of exposure.
It can be assumed that the value even exceeds this study’s findings due to two factors: the positive
nature of the content and the fact that athletic…
https://www.wichita.edu/academics/education/Sport_Management/People/_documents/FinalFourMediaExposure.pdf