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…of the market. After this, we explore consumer behavior. We look at how consumers are divided into natural groupings based on their behaviors, attitudes, lifestyles, and other factors, how these groupings impact the kind of products they want to buy, and how marketers can create products to meet the needs of one or more of these groups. Throughout the …
https://www.wichita.edu/academics/business/marketing/CourseDes.php