PDF
…a student-run consulting firm at Wichita State
University, to identify potential new consumer markets for the company. This working
partnership has provided strategic market research for Pioneer, as well as providing BIG students
with hands-on, real-world experience.
The members assigned to the project conducted research on the U.S. Hispanic market and…
https://www.wichita.edu/about/wsunews/archive/images/BIG.pdf