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…role of similarity and likeability”, Journal of Business Research,128, 174-186 Christopher Plouffe, Duane Nagel, Leff Bonney, Bryan Hochstein, and Jim Salas, (2020), "The Austrian View and Value Co-Creation Process in Solution-Oriented Firms: A Seven Stage, ‘Solution Prototyping’ Framework”, Journal of Marketing Theory and Practice, 28, 79-97 William J.…
https://www.wichita.edu/profiles/academics/business/office_of_the_dean/department-of-marketing-and-economics/Nagel-Duane.php