PDF
…
James Gentry (Chair), Susan Fournier (Boston University), Meike Eilert, Les
Carlson, and Calvin Garbin (Department of Psychology)
Abstract:
Authenticity is a cornerstone of modern marketing and a key driver of modern
consumer behavior. While both individuals and products may be authentic,
personal authenticity and product brand authenticity are…
https://www.wichita.edu/academics/business/marketing/_documents/Lynn_Matthews_CV.pdf