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…RESEARCH IN PROGRESS
Cockrell, S., Friske, W., Voorhees, C., & Calantone, R. Identifying the Drivers of Product-Harm Crises: An Examination of how
Coevolutionary Dynamics Result in Product Recalls. Advanced revision at the Journal of Business Research.
Cockrell, S., Hughes, D., & Voorhees, C. Managing the Salesforce through Product-Harm Crises. Targeted…
https://www.wichita.edu/academics/business/marketing/_documents/Cockrell.pdf