Seth Cockrell Named Barton School’s Marketing Department Chair

The W. Frank Barton School of Business at Wichita State University has announced that Dr. Seth Cockrell will serve as the next Chair of the Marketing Department. Cockrell, who has been working at the Barton School for more than five years as a faculty member, will take over from Duane Nagel, recently appointed as the Barton School’s Senior Associate Dean.

“Seth is well-suited to guide our marketing department to unprecedented levels of excellence, building upon the growth trajectory established by Duane's leadership," remarked Dr. Larisa Genin, Dean of the Barton School.

Cockrell has a wealth of experience from working in both corporate settings and academia. He has served as an SAP consultant with HCL AXON where he worked in the areas of logistics, operations management, MIS, and CRM on projects for notable companies such as Sikorsky Aircraft, Schweizer Aircraft, TXU Energy, and Consumers Energy.

As a member of the Barton School’s marketing faculty, Cockrell has taught a variety of classes at the undergraduate and graduate levels including Marketing Analysis, Introduction to Marketing, Marketing Research, Sales and Sales Force Management, Marketing Strategy, and the Berlin Experience. He also is a member of the Barton School’s undergraduate programs committee, the faculty advisor for the student marketing organization and reviews articles for the Journal of Services Marketing and Journal of Macromarketing.

Seth’s academic research focuses on corporate social responsibility. His research has been published in the Journal of Public Policy and Marketing, Journal of Business Research, Journal of Marketing Theory and Practice and Journal of Macromarketing. In 2022, he received the Barton School’s Researcher/Writer of the Year award. He holds PhD in Marketing from Michigan State University.

“I’m very excited to take this next step in my career,” said Cockrell. “We have an amazing department with some of the top faculty and students in the country. I look forward to leading them to even greater success.”

For more information on the Barton School’s Marketing Department, visit