The W. Frank Barton School of Business at Wichita State University has announced Curt Coffman as its Fall 2023 Executive-in-Residence. Coffman is the founder of The Coffman Organization and co-author of New York Times bestsellers, “First Break All the Rules: What the World’s Greatest Managers Do Differently” and “Culture Eats Strategy for Lunch.” As Executive-in-Residence, Coffman will provide mentorship opportunities to students, exchange ideas with Barton School faculty and staff, and host a conversation with industry leaders. The theme of his residency and title of his keynote presentation is “The Power of You: New Formula for Growth!” Following the keynote, Coffman will distribute and sign two of his books to those in attendance.