Duane M. Nagel, Ph.D.

Associate Professor

Education:

  • Florida State University, Doctor of Philosophy in Business Administration, Marketing 
  • Colorado State University, Masters of Business Administration
  • The University of Texas at San Antonio, Bachelor of Business Administration, Marketing

Dr. Duane Nagel’s research examines how marketing strategies serve as a catalyst for community building, organizational adaptation, and positive societal impact. Rather than focusing solely on transactional exchange, his work explores how organizations and stakeholders co-create value by fostering genuine belonging, strengthening connections, and enabling institutions to successfully navigate environmental change while driving long-term social and economic impact

Building on this focus, Dr. Nagel serves as Director of the Rural Kansas Community Resilience Initiative, working alongside rural Kansas communities to co-create strategies and tools that strengthen local identity and help them navigate change on their own terms.

Before transitioning into academia, Dr. Nagel spent nearly two decades in industry, developing expertise in brand management and channel marketing across various markets. This experience informs his applied approach to teaching, ensuring that students engage with marketing concepts in meaningful, real-world ways. His teaching philosophy emphasizes active learning, where students don’t just study theories but apply them through hands-on projects. Many of these initiatives involve collaborations with businesses and nonprofit organizations across Kansas, allowing students to develop strategic marketing solutions with real impact. Grounded in his research on engagement and community dynamics, his courses challenge students to think critically about how marketing practices shape businesses, organizations, and society. To ensure continued relevance and industry alignment, he actively collaborates with business leaders. These partnerships bring current market trends and practical insights directly into the classroom.

Outside of the classroom and his office, he is an avid soccer fan (Y.N.W.A.) and a wannabe documentary filmmaker.

Research Interests:

  • Co-Creation and Engagement 
  • Resilience and Adaptation in Communities and Organizations
  • Qualitative Research Methodologies

Teaching:

  • MKT 300 - Principles of Marketing
  • MKT 405 - Consumer Behavior
  • MKT 607 - Brand Foundations
  • MKT 609 Strategic Marketing Management
  • MKT 690 - Advanced Topics in Marketing & Technology
  • MKT 710 - Digital Marketing