Airline Quality Rating 

Developed by Dr. Headley (Marketing professor at Barton School of Business) and Dr. Bowen from Aeronautical Science, AQR is viewed by more than 75 million people each year and is featured by national news outlets such as ABC’s Good Morning America, C-Span, USA Today, The Associated Press, The Wall Street Journal, Aviation Week and Space Technology, and in numerous international media. 

Photo of a passenger airliner under a blue filter. The photo also contains the text, "The Airline Quality Rating (AQR) is the premier statistical study of major airline performance in the United States, objectively comparing airline quality."


Woolsey Hall

Marketing Advisory Board


The Department of Marketing's Industry Advisory Board is a dynamic consortium of visionary leaders, distinguished professionals, and seasoned experts who synergistically guide the course of our academic endeavors. With a collective pulse on the ever-evolving landscapes of marketing, strategy and technology, this remarkable group fosters an indelible connection between academia and industry, shedding light on the way for innovative pedagogical approaches, cutting-edge research, and strategic partnerships that empower our students and faculty to flourish in a rapidly changing global marketplace.