Shocker Student Marketing Association (SSMA) is a registered student organization whose purpose is to cultivate student interest in marketing and to allow for opportunities for students to gain marketing experience. We assist local business owners and organizations with their marketing in order to expand our knowledge. Companies and organizations we have worked with include Lighthouse Music, Wichita Indochinese Center, and Engineers Without Borders (WSU Chapter). SSMA has a montly meeting and organizes at least one tour a month with a local business to network and learn more about the company's marketing processes.

SSMA is proud to announce that this organization is Wichita State University's 2016 Small Organization of the Year by Student Involvement. Pictured is President, Lacy Critchfield, and faculty advisor, Dr. Roberta McKee, accepting the award. SSMA received this honor because of their program work with the School of Engineering's organization, Engineers Without Borders, to create promotional pieces for their organization including website work and a promotional video, work with the non-profit Wichita Indochinese Center to create a new website that better showcases what they do, and work on the WSU Department of Marketing's update of their website in 2015 and 2016. In addition, SSMA is now affiliated with Wichita American Marketing Association and the American Marketing Association. Thank you to Dr. McKee for all of her support and guidance; we couldn't have done it without you.

Pictured above is a SSMA student at the Back to School Bash

If you are interested in joining SSMA, please contact our faculty advisor, Dr. Roberta McKee, at or find us on OrgSync at For more details, we encourage you to check out our Facebook page, Shocker Student Marketing Association.