Strategic Communication
Emphasizes building effective relationships, grooming civic leadership and producing marketable employees through public relations and human relation skills. The curriculum includes creating effective presentations, facilitating small-group discussions, handling conflict, managing diverse constituencies and cultivating leadership. These skills are needed in business, government, education, law, social services and many other areas; for example, there are many positions in business that require strategic skill sets: public affairs, consulting, human resources, research and development, fundraising and special events planning.
All students majoring in Communication must complete the Communication core courses.
ADDITIONAL REQUIREMENTS FOR STRATEGIC COMMUNICATION MAJORS
Foundation (select ONE course from the following)
- 311 – (3) Persuasion
- 328 – (3) Teamwork, Leadership, and Group Communication
- 511 – (3) Strategic Communication in Organizations
Interpersonal (select ONE course from the following)
- 290 – (3) Listening Strategies
- 302 – (3) Interpersonal Communication
- 312 – (3) Nonverbal Communication
Organizational (select ONE course from the following)
- 640 – (3) Issues in Corporate Communication
- 650 – (3) Communication Training and Development
Public Affairs (select ONE course from the following)
- 313 – (3) Argumentation and Advocacy
- 502 – (3) Public Information Writing (COMM 301, Junior standing)
- 632 – (3) American Public Address (Political Comm.)
Practicum (select ONE course from the following, or 2 that total 3 credits)
- 398 – Travel Seminar
- 402 – Debate and Forensics
- 481 – Coop Education
- 581 – Communication Practicum
- 622 – Practicum: Studio B
- 690 – Communication Internship
Electives: (Select ONE course. Your adviser has a list of recommended courses, but a variety of courses in the ESC curriculum and related fields approved by your adviser could be substitute, including courses on this check sheet not selected for fulfilling a requirement.)
Strategic Communication course checklist
SAMPLE JOB TITLES
| Trainer | Public Relations Specialist |
| PR Events Coordinator | Marketing Assistant |
| Motivational Speaker | Account Executive |
| Recruiter | Secondary Teacher |
| Project Coordinator | Sales Associate |
| Speech Writer | Community Organizer |
| Advocate | Legislative Staffer |
| Commercial Talent | Speech Coach |
| HS Forensics Coach | Grants Writer |
SAMPLE JOB TITLES REQUIRING FURTHER EDUCATION
| Professor/Dean | Mediator | College Instructor |
| Sales Executive | Attorney | Medial Critic |
| Consultant | Crisis Communicator | Political Analyst |
| Clergyperson | Negotiator | Lobbyist |