Master'sBusiness Administration - Marketing Concentration

The AACSB-accredited Master of Business Administration degree from Wichita State's Barton School of Business prepares students for leadership in business, government, health-related organizations and other institutions. As a Barton MBA student, you'll:

  • Pay the area's most affordable tuition
  • Enjoy flexible evening classes
  • Choose from five concentrations: marketing, finance, health care administration, entrepreneurship and innovation, and business analytics and information management

Learn how business administration - marketing concentration is the right fit for you.

 
MBA graduate student listening to a lecture.

Applied learning at Wichita State

At Wichita State, applied learning is everything. In fact, every degree we offer has a guaranteed applied learning or research experience built right into it equipping you with the relevant skills and experience to make you workforce ready before graduation.

Admission to the program

Admission to the MBA program is based on the following:

  • GMAT/GRE score
  • Personal goals essay
  • References
  • Current resume
  • TOEFL, IELTS or PTE-Academic score for international applicants

For additional admission details, click on the link below.

Curriculum

The MBA marketing concentration equips you to understand the issues and challenges of creating and managing a customer-oriented marketing function. Emphasis is placed on gathering and analyzing marketing intelligence, understanding customers and the competitive environment, and developing appropriate marketing initiatives. Advanced courses typically involve cases and/or applied learning projects.

Most MBA classes are eight-week hybrids, where you attend class once a week and also complete work online.

Business Careers

A graduate degree in business from Wichita State's Barton School will help you take the next step in your career—while opening doors to new possibilities.