MajorCommunication - Integrated Marketing Communication

Wichita State’s Bachelor of Arts (BA) in communication—integrated marketing communication (IMC) emphasis—combines classroom and hands-on learning in the researching, creating, writing, editing and organizing of marketing campaigns. IMC graduates are well prepared for careers in advertising, public relations, marketing and related creative media.

Learn how the communication - IMC emphasis - is the right fit for you.

Students discussing a project.

Applied learning at Wichita State

At Wichita State, applied learning is everything. In fact, every degree we offer has a guaranteed applied learning or research experience built right into it equipping you with the relevant skills and experience to make you workforce ready before graduation.

Admission to the program

To be admitted to the Fairmount College of Liberal Arts and Sciences, you must first be admitted to Wichita State.

For WSU’s admission requirements, and to apply, click the link below.

Inside the Program

Communications student serves her community  

As a communications student, you will have the opportunity to do what you love, gain real-world experience and serve your community.

Kathy Bond serves her community as an honorary commander at McConnell Air Force Base. She helped build a bridge between the Air Force and the community by using her communication and public relation skills to create relationships with adult students and the Student Veteran Organization.


In addition to taking the communication core courses required for all Elliott School students, you’ll gain skills in marketing-communication strategy, public information writing, advertising copywriting, IMC campaigns and more.

A departmental honors track is also available for this major.


A communication degree from Wichita State combines the classroom knowledge and hands-on learning that opens doors to careers in many fields—from public relations and journalism to editing and education.

Similar Programs

Students leaving the Barton School of Business.