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Degree Map

W. Frank Barton School of Business

BBA in Marketing — Data Driven Marketing and Intelligence emphasis (2024 - 2025)

1st year
Fall Semester Fall Hours Spring Semester Spring Hours
ENGL 100 College English I 010 3 ENGL 102 College English II 010 3
MATH 111 College Algebra 030 3 COMM 111 Public Speaking 020 3
BADM 100 World of Businses 3 ECON 231 Intro to Business Stats 3
First Year Seminar or Open Elective 1 3 ECON 232 Statistical Software App 1
ECON 201 Principles of Macroeconomics 050 3 ACCT 210 Financial Accounting 3
BADM 162 Business Software- MS Excel 1 Arts & Humanities Gen Ed 060 3
Fall Total Hours 16 Spring Total Hours 16

Total hours for 1st year: 32

2nd year
Fall Semester Fall Hours Spring Semester Spring Hours
MKT 300 Marketing 6 3 MKT 405 Consumer Behavior 3
MATH 144 Business Calculus 070 3 MKT 403 Marketing Research 3
ECON 202 Principles of Microeconomics 3 Arts & Humanities Gen Ed 9 060 3
FIN 340 Financial Management 3 DS 350 Operations Management 3
ACCT 220 Managerial Accounting 3 Open Elective 2 3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 2nd year: 30

3rd year
Fall Semester Fall Hours Spring Semester Spring Hours
BSAN 675 Analytics Modeling Spreadsheets 7 3 MKT 690N Customer Journey Analytics 8 3
MKT 690M Data Driven Metrics for Marketing 7 3 MGMT 360 Principles of Management 3
Natural & Physical Science Gen Ed 040 4 MKT 690O Database & Visual Storytelling 3
Open Elective 3 Business Analytics Minor Elective 4 3
Open Elective 3 Open Elective 3
Fall Total Hours 16 Spring Total Hours 15

Total hours for 3rd year: 31

4th year
Fall Semester Fall Hours Spring Semester Spring Hours
MKT 690K Marketing Analytics & Intelligence 3 MKT 690 Strategic Marketing Management 3
Business Analytics Minor Elective 3 ENTR 310 Entreprenurial Experience 050 3
MIS 395 Management Info Systems 3 MGMT 681 Strategic Management 5 3
IB 333 International Business 070 3 BLAW 431 Legal Enviro of Business 3
Open Elective 3
Fall Total Hours 15 Spring Total Hours 12

Total hours for 4th year: 27

Hours needed to complete the degree: 120

  1. All incoming freshman are required to take one First-Year Seminar as part of their General Education program. Students who are exempt from First-Year Seminar requirements may take an additional open elective.
  2. Open electives are any course, in any subject that are at least numbered 100 or above and are not courses that have been previously completed.
  3. Natural & Physical Science Gen Ed must include lab
  4. Data Driven Marketing & Intelligence major requires Business Analytics minor. See catalog or meet with an academic advisor regarding courses that meet minor elective requirements.
  5. Taken in Last Semester
  6. MKT 300 minimum grade C+
  7. Fall only
  8. Spring only
  9. Arts & Humanities Gen Ed must be in two different subjects

Systemwide General Education (SGE) Key

  • 010 English
  • 020 Communications
  • 030 Math/Statistics
  • 040 Natural and Physical Science
  • 050 Social and Behavioral Science
  • 060 Arts and Humanities
  • 070 Institutionally Designated