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Degree Map

W. Frank Barton School of Business

BBA in Marketing — Data Driven Marketing and Intelligence emphasis (2023 - 2024)

1st year
Fall Semester Fall Hours Spring Semester Spring Hours
ENGL 101 College English I 3 ENGL 102 College English II 3
MATH 111 College Algebra 3 COMM 111 Public Speaking 3
ECON 201 Prin of Macroeconomics 3 ECON 202 Prin of Microeconomics 3
BADM 100 World of Business 3 ECON 231 Intro to Business Stats 3
BADM 162 Business Software - MS Excel 1 ECON 232 Statistical Software App 1
First Year Seminar or Open Elective 1 2 3 Fine Arts Gen Ed Intro 3
Fall Total Hours 16 Spring Total Hours 16

Total hours for 1st year: 32

2nd year
Fall Semester Fall Hours Spring Semester Spring Hours
ACCT 210 Financial Accounting 3 ACCT 220 Managerial Accounting 3
MATH 144 Business Calculus 3 FIN 340 Financial Management I 3
DS 350 Operation Management 3 MKT 403 Marketing Research 3
Humanities Gen Ed Intro 3 MKT 405 Consumer Behavior 3
MKT 300 Marketing 3 Open Elective 2 3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 2nd year: 30

3rd year
Fall Semester Fall Hours Spring Semester Spring Hours
BSAN 675 Analytics Decision Mod 3 Gen Ed Hum/FA/Math N. Sci (300+) 3 3
MKT 690M Data Driv Metrics Mkt 3 MKT 690N Customer Journey Analy 3
MGMT 360 Prin of Management 3 MKT 690O Database & Vis Storytell 3
Open Elective 2 3 Business Analytics Minor Elective 4 3
Open Elective 2 3 Open Elective 2 3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 3rd year: 30

4th year
Fall Semester Fall Hours Spring Semester Spring Hours
MKT 690K MKT Intel & Analytics 3 ENTR 310 Entreprenurial Exp. 3
MIS 395 Mgmt Info Systems 3 MGMT 681 Strategic Management 3
BLAW 431 Legal Enviro of Business 3 MKT 609 Strategic Mkt Mgmt 3
Business Analytics Minor Elective 3 Open Elective 2 4
IB 333 International Business 3
Fall Total Hours 15 Spring Total Hours 13

Total hours for 4th year: 28

Hours needed to complete the degree: 120

  1. All incoming freshman are required to take one First-Year Seminar as part of their General Education program. Students who are exempt from First-Year Seminar requirements may take an additional Open Elective.
  2. Open Electives are any course, in any subject that are at least numbered 100 or above.
  3. To complete WSU general education requirements students are required to have completed 9 credits of 300+ level general education courses. Courses that satisfy 6 of those 9 credits are included in Barton School of Business curriculum. Students are encouraged to select a 300+ level general education course in the humanities, fine arts, or math and natural sciences divisions to satisfy general education requirements.
  4. Data Driven Marketing & Intelligence emphasis requires a minor in Business Analytics. Business Analytics Minor Electives are as follows: FIN 450, MIS 600, BSAN 710, BSAN 775, BSAN 734, BSAN/MIS 750, BSAN/DS 760, ACCT 580

Systemwide General Education (SGE) Key

  • 010 English
  • 020 Communications
  • 030 Math/Statistics
  • 040 Natural and Physical Science
  • 050 Social and Behavioral Science
  • 060 Arts and Humanities
  • 070 Institutionally Designated