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Degree Map

W. Frank Barton School of Business

BBA in Marketing — Data Driven Marketing and Intelligence emphasis (2025 - 2026)

1st year
Fall Semester Fall Hours Spring Semester Spring Hours
ENGL 101: College English I 010 3 ENGL 102: College English II 010 3
MATH 111: College Algebra 030 3 COMM 111: Public Speaking 020 3
BADM 100: Exploring the World of Business 3 ECON 231: Introductory Business Statistics 3
ECON 201: Principles of Macroeconomics 050 3 ECON 232: Statistical Software Applications for Business 1
BADM 162: Business Software: Excel 1 ACCT 220: Managerial Accounting 3
First Year Seminar or Open Elective 1 3 Arts & Humanities Gen Ed 060 3
Fall Total Hours 16 Spring Total Hours 16

Total hours for 1st year: 32

2nd year
Fall Semester Fall Hours Spring Semester Spring Hours
MKT 300: Marketing 6 3 MKT 405: Consumer Behavior 3
MATH 144: Business Calculus 070 3 MKT 403: Marketing Research 3
ECON 202: Principles of Microeconomics 3 Arts & Humanities Gen Ed 9 060 3
FIN 340: Financial Management - Fundamental Valuation Analysis 3 DS 350: Operations Management 3
ACCT 220: Managerial Accounting 3 Open Elective 2 3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 2nd year: 30

3rd year
Fall Semester Fall Hours Spring Semester Spring Hours
BSAN 675: Analytics Decision Modeling with Spreadsheets 7 3 MKT 690O: Database and Visual Storytelling 3
MKT 690M: Data-Driven Metrics for Modern Marketing 3 MGMT 360: Principles of Management 3
Natural & Physical Science Gen Ed 040 4 Business Analytics Minor Elective 4 3
Open Elective 2 3 Open Elective 2 3
Open Elective 2 3 Open Elective 2 3
Fall Total Hours 16 Spring Total Hours 15

Total hours for 3rd year: 31

4th year
Fall Semester Fall Hours Spring Semester Spring Hours
MKT 690K: Marketing Analytics and Intelligence 3 MKT 609: Strategic Marketing Management 5 3
Business Analytics Minor Elective 4 3 ENTR 310: The Entrepreneurial Experience 050 3
IB 333: International Business 070 3 MGMT 681: Strategic Management 5 3
MIS 395: Management Information Systems 3 BLAW 431: Legal Environment of Business 3
Open Elective 2 3
Fall Total Hours 15 Spring Total Hours 12

Total hours for 4th year: 27

Hours needed to complete the degree: 120

  1. All incoming freshman are required to take one First-Year Seminar as part of their General Education program. Students who are exempt from First-Year Seminar requirements may take an additional open elective.
  2. Open electives are any course, in any subject that are at least numbered 100 or above and are not courses that have been previously completed.
  3. Natural & Physical Science Gen Ed must include lab
  4. Data Driven Marketing & Intelligence major requires Business Analytics minor. See catalog or meet with an academic advisor regarding courses that meet minor elective requirements.
  5. Taken in Last Semester
  6. MKT 300 minimum grade C+
  7. Fall only
  8. Spring only
  9. Arts & Humanities Gen Ed must be in two different subjects

Systemwide General Education (SGE) Key

  • 010 English
  • 020 Communications
  • 030 Math/Statistics
  • 040 Natural and Physical Science
  • 050 Social and Behavioral Science
  • 060 Arts and Humanities
  • 070 Institutionally Designated