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Degree Map

W. Frank Barton School of Business

BBA in Marketing (2025 - 2026)

1st year
Fall Semester Fall Hours Spring Semester Spring Hours
ENGL 101: College English I 010 3 ENGL 102: College English II 010 3
COMM 111: Public Speaking 020 3 Arts & Humanities Gen Ed 7 060 3
MATH 111: College Algebra 030 3 Natural & Physical Sciences Gen Ed 3 040 4
BADM 100: Exploring the World of Business 3 ECON 231: Introductory Business Statistics 3
BADM 162: Business Software: Excel 1 ECON 232: Statistical Software Applications for Business 1
First Year Seminar or Open Elective 1 3
Fall Total Hours 16 Spring Total Hours 14

Total hours for 1st year: 30

2nd year
Fall Semester Fall Hours Spring Semester Spring Hours
MKT 300: Marketing 6 3 MKT 403: Marketing Research 3
ENTR 310: The Entrepreneurial Experience 050 3 MKT 405: Consumer Behavior 3
ACCT 210: Financial Accounting 3 ACCT 220: Managerial Accounting 3
ECON 201: Principles of Macroeconomics 050 3 ECON 202: Principles of Microeconomics 3
Arts & Humanities Gen Ed 7 060 3 Open Elective 2 3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 2nd year: 30

3rd year
Fall Semester Fall Hours Spring Semester Spring Hours
Marketing Major Elective 4 3 Marketing Major Elective 2 3
MGMT 360: Principles of Management 3 IB 333: International Business 070 3
MATH 144: Business Calculus 070 3 DS 350: Operations Management 3
FIN 340: Financial Management - Fundamental Valuation Analysis 3 Open Elective 2 3
Open Elective 2 3 Open Elective 2 3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 3rd year: 30

4th year
Fall Semester Fall Hours Spring Semester Spring Hours
Marketing Major Elective 4 3 Marketing Major Elective 4 3
MIS 395: Management Information Systems 3 MKT 609: Strategic Marketing Management 5 3
BLAW 431: Legal Environment of Business 3 MGMT 681: Strategic Management 5 3
Open Elective 2 3 Open Elective 2 3
Open Elective 2 3 Open Elective 2 3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 4th year: 30

Hours needed to complete the degree: 120

  1. All incoming freshman are required to take one First-Year Seminar as part of their General Education program. Students who are exempt from First-Year Seminar requirements may take an additional open elective.
  2. Open electives are any course, in any subject that are at least numbered 100 or above and are not courses that have been previously completed.
  3. Natural & Physical Science Gen Ed must include lab
  4. Major Electives: see catalog or meet with an academic advisor regarding courses that meet these requirements.
  5. Taken in Last Semester
  6. MKT 300 minimum grade C+
  7. Arts & Humanities Gen Ed must be in two different subjects

Systemwide General Education (SGE) Key

  • 010 English
  • 020 Communications
  • 030 Math/Statistics
  • 040 Natural and Physical Science
  • 050 Social and Behavioral Science
  • 060 Arts and Humanities
  • 070 Institutionally Designated