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Dean E. Headley, Ph.D.
Associate Professor
Marketing
W. Frank Barton School of Business
dean.headley@wichita.edu
Professional Interests
Research Interests
Measurement of quality and its implications for consumers and providers of services.
Teaching Interests
Marketing Research; Services Marketing
Academic Background
Ph.D. Oklahoma State University,…
https://www.wichita.edu/academics/business/marketing/_documents/DHeadley.pdf